Why is my apartment not leasing?
Updated: Dec 29, 2019
Have you done everything that you could do to lease your apartment? Is the traffic not the issue? Read along, and you may find out what's keeping your apartment from leasing...
You're Not Priced Competitively
Leasing agents will get this one often. The prospect will always mention how they found another apartment down the street that's cheaper with the same amenities or space. When you start to get this kind of feedback, you have 2 options. Either drop the price, or keep the price where it's at. Stuck in this situation, many landlords or property managers have no choice but to drop the price.
However, this doesn't have to be the case. There are ways that you can actually increase the price and lease even quicker!
Your Apartment Doesn't Show Well
This happens more often than not, unfortunately. Tenants enjoy cleanliness. If you are showing a prospect a place that looks rundown, then you shouldn't expect to rent at the price you listed it for. Apartments need to show very well if you want to lease quickly. Some pointers here. Make sure it smells clean, presents very clean, and be sure to open the blinds for a lot of natural lighting!
You're Not Following Up on Traffic
So many leases fall through the cracks because there is no follow up. Don't let this happen to you. We understand that not everyone is in the position to lease right after they've viewed the apartment. However, the majority of people will need follow up in order to lease from you. Don't expect the prospect to come chasing you! The money is in the follow up!