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Leasing apartments with no amenities can be a real challenge. Especially if you are in an area with a lot of new construction, it is tough to compete with a lot of brand new communities these days.
Let's face it, the brand new communities all have the coolest amenities! Anything from a resort-style pool, to a state-of-the-art fitness center, these communities are coming in hot and are getting a lot of demand from prospects!
So what do you do if you have apartments that don't come with all of the bells and whistles like the community next door?
Well, it's quite simple.
Sell your APARTMENTS! In other words, sell your FLOOR PLANS!
In order to sell your apartments, you must understand what types of floor plans prospects prefer.
Do they like open floor plans?
Next, you must identify what types of floor plans you have available, and get to know your floor plans VERY WELL.
Is there something special about the entry way in your floor plans?
How do your floor plans compare to the community next door that has all the amenities?
Sure, the community next door may have amenities over you, but do you have better floor plans?
If you are losing a lot of leases to the community next door, then find out what it is about your floor plans that can attract more prospects and get more leases.
Part of being a successful leasing specialist is knowing HOW to sell your community and apartments.
Wise Owl Company recommends first getting to know your floor plans really well. Become best friends with your floor plans, and believe us, it will come in handy when you are touring prospects!
If you don't have the coolest amenities, no worries! There is still hope, and you can still get plenty of leases! But it's time to buckle down and start selling your floor plans right away! :)