How to Maximize on Your Current Marketing Budget

Are you capturing all the traffic for your apartment complex? Follow these tips to make sure you're maximizing on traffic and closing as many leases as possible.

Have you noticed all of your marketing efforts slipping through the cracks? It seems like you're spending more on marketing lately, and nothing is changing? When this is the case, the answer is NOT to spend more on marketing. Actually, it's time for some re-evaluation.

Here are some tips to maximize on your marketing budget...

Make Sure Your Leasing Staff is Converting

You can spend literally hundreds of thousands of dollars on marketing, but if your leasing staff aren't converting those leads, then what happens? Well, the answer is a depleted marketing budget, and worst of all, no leases. This is every property manager's worst nightmare. To avoid this from happening, make sure that your leasing staff can convert traffic into leases.

Have a System that Works

Having a proven system guarantees that you'll get more leases.

A leasing agent should never be left in the dark when it comes to working traffic. When this happens, so much traffic slips through the cracks. Instead, formulate a system that works for every leasing agent no matter how talented in sales they are. It is important to have a protocol when it comes to scheduling the tour, the tour itself, the close, and the follow up process. If you get sloppy with even one of these parts, then the entire process becomes sloppy. And who wants to count on a sloppy process in order to get leases? Make sure you have a neat and proven system that way you can count on those leases.